Facebook never sleeps, and neither does its dev department, with a seemingly ever-growing range of tests and tweaks in circulation. Indeed, the version of Facebook you see is probably not the one I have – in almost every region, and among different users within each area, Facebook’s constantly trying out new things.
It’s almost impossible to keep up with all the various shifts, but we’re working to help you stay on top of them by publishing a weekly listing of Facebook tests and updates seen ‘in the wild’. And while not all of these projects will ever see it through to a full rollout, they do give you some idea of where The Social Network is looking, what elements they’re seeking to amplify, which can help you plan for what to expect next.
Here’s this week’s listing of tests, including two new ad options which are of particular interest.