Top 10 Mistakes Made on Social Media

Top 10 Mistakes Made on Social Media

Not consistently posting on social media – This should not be confused with “you should post multiple times a day on social media.”  I recommend posting 5-7 times per week because studies have shown this to be the sweet spot.  All those posts don’t have to be your...
5 New Facebook Updates and Tests Spotted This Week

5 New Facebook Updates and Tests Spotted This Week

September 19, 2017 Andrew Hutchinson Facebook never sleeps, and neither does its dev department, with a seemingly ever-growing range of tests and tweaks in circulation. Indeed, the version of Facebook you see is probably not the one I have – in almost every region,...
The Basics of Branding

The Basics of Branding

The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge...
The Importance of Having a Logo

The Importance of Having a Logo

The Importance of Having a Logo Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market....