While social media is undoubtedly a powerful marketing tool, it also exposes your brand to intense competition. If you aren’t staying up-to-date with the latest trends and changes, you’ll likely lose ground to your competitors – Facebook, Twitter, LinkedIn, and others are constantly updating themselves to meet the changing needs of consumers and businesses.

Here’s a look at some of the most notable social media changes so far in 2018.

Facebook Ads Manager and News Feed get an overhaul

In the first quarter of 2018 alone, Facebook has made more than a dozen changes that can have a significant impact on your marketing results and costs.

The biggest changes so far are related to advertising on the platform – if you’ve ever used the A/B testing feature on Facebook to choose the best ad image, you should know that things can get a bit messy. You may end up with more than 10 different ads if you wish to test copy variations alongside ad images.

Now, you can use Facebook’s algorithms to find the best combination of images, headlines, and text, thanks to the new Dynamic Creative feature. Dynamic Creative enables you to include up to 30 creative assets when creating a Facebook ad. After the ad is published, Facebook will do some mixing and matching to determine which variation delivers the best results.

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